Wk16B - Building Out Your Marketing Strategy on a Calendar
As I discussed in my last blog (16A), social media is more than just a digital marketing tool; for online personal wellness businesses it is the heartbeat for connection. To gain new clients, and build trust with existing ones, showing up consistently and authentically is essential. Developing a detailed schedule and strategy can help to empower my brand, build my online community, and turn casual followers into committed clients. Below is an example of how I might want to structure my social media efforts with an approach to daily, weekly, and monthly planning and built around platforms that resonate most with my mission: Instagram, Facebook, and YouTube. At the end of this blog I have also included a simple calendar schedule that I could use for planning and reminder purposes. However, while I think it is important to post something new every day, it is also just as important to remain flexible and adaptable to what is working and what isn’t working. So, while the cale...
