Week 13 Part B: Developing Online Advertising

 An advertising objective is the specific result desired within a business campaign. It defines the primary goal, whether that’s raising awareness, encouraging engagement, or driving a particular action like a purchase or sign-up. Choosing the right objective is critical because advertising platforms like Facebook and Instagram optimize ad delivery based on the selected goal, meaning the wrong objective could result in attention without meaningful outcomes.

For MyFitnessRevival.com, the best ad objective right now for me to get started would be Lead Generation or Conversions as my business offers services (such as personalized online fitness training and coaching) with the ultimate goal of getting people to sign up for a consultation, a free trial, or a custom program. So, I have chosen to use calls-to-action such as “Schedule a Free Consultation” and “Start Your Free Trial Week”, so that my marketing is ready to move people beyond awareness into meaningful action. A Lead Generation or Conversion objective will specifically show my ads to users who are most likely to take that action, allowing me to start to build a potential client list.

This objective also aims to hit my target audience of middle-aged adults who often prefer a personalized approach over aggressive sales tactics. A Lead Generation campaign not only captures attention but invites a natural next step, helping potential clients feel connected and supported from the start.

Ultimately, MyFitnessRevival.com is about empowerment, transformation, and holistic health, and my advertising should reflect that by focusing on inspiring action. Choosing Lead Generation or Conversions as my primary objective would help set me up for sustainable client growth while also staying true to my brand’s mission.

In reference to my fictitious online business My Fitness Revival www.myfitnessrevival.com, here are three potential social media add examples that I might want to consider.  Of note, these are fictitious ads and have not been published on any social media. I envision that when a potential customer clicks on the ad, it would take them to the specific place on my website that they were looking for, such as community, yoga, or running programs as laid out in the example ads below.

 

Example 1: For this ad, I wanted to emphasize the community aspect of my business.

 

Example 2: For this ad, I wanted to advertise a basic Yoga program that I offer for my target population of 40+ individuals.  Here are two example ads using the yoga theme.

Example 3: For this ad, I wanted to showcase my coaching for runners either planning to run their first 5K, or maybe those that need some help getting back into a running program.