Week 8 Part A: Your Instagram Hashtag Use

 

According to SocialPilot, which researched over 50,000 posts, the best times to post are as follows:

Clearly morning and mid-day are consistent trend for most days, with some variations later in the day, particularly on Sunday evening.  I think that the reason for this is that it is natural for people to check their phones in the morning for any messages or missed phone calls, as well as to see what the latest posts might be on their favorite social media apps.  As they need a break from their day they might drift back to their phones before lunch, and then again before leaving the office, working, or picking up the kids from school.  The take-away for me is to try to look for those times where people are going to be casualy looking at their phones, which SocialPilot has done a great job in highlighting.

On that note, I failed miserably at getting my Instagram posts aligned this week with any type of strategic timing, as I waited until the evening on the due date to get this assignment started.  Lesson definitely learned this week, and looking forward to the future, I would want to schedule and align my post releases on both Instagram and Facebook to something similar to what SocialPiolot has outlined above.

For my three Instagram posts that I did get done, I tried to push out some general information on 1) yoga , 2) calisthenics and 3) exercise_and_Alzheimers .  The purpose of my posts was to share some exercise information and try to relay that it is never too late to get started in an exercise program.  My posts were geared towards people that might be interested in starting to exercise again, but need just a bit more motivation and encouragement to get started.  I also read an interesting news feed about Alzheimers and the benefits that exercise can have in its prevention, so I wanted to share that information as well. For my hashtags I tried to use hashtags that were relevant to the post and also had a large following, particularly as I am just starting out. I also did start including my business hashtag in all of my posts so that I can start building out my own hashtag page. 

Fellow classmate Instagram posts I visited and commented on this week included: brokewitch_official, alifeworthlivingrectherapy,  austinsnoodle,  sammys_slime_shop_, and cafecatreads .  Most all of them did a fantastic job with their hashtags, posting not too many, but just enough (3-8 on average) and kept the hashtags whimsical and relevant to their posts.

 

Reference:

SocialPilot. Best Time to Post on Instagram. https://www.socialpilot.co/blog/best-time-to-post-on-instagram